Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #4) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks)
Shhh… ‘Quiet On Set’ Exposing Dan Schneider’s Impact on Former Nickelodeon Child Stars
For this headline, I wanted to touch on the nostalgic aspect of this documentary because it is about popular Nickelodeon childhood stars from TV shows in the early 2000s-2010s. I used the incentive “Your Favourite” to add personalization and make this headline all the more attention-grabbing. “Website personalization offers a way of presenting the right content at the right time and to the right audience.” (https://www.linkedin.com/pulse/website-personalization-why-matters-where-start-squiz/) and “Users now expect personalization in their online experiences.” and the words “Your Favourite” would make website visitors feel that this article was made for them and increase the opportunity for clicks. My ideal audience for this headline would be those who watched Nickelodeon as a kid and grew up watching these child stars who are coming out to speak against Dan Schneider and his crimes. I used the keywords “Quiet on Set, Nickelodeon, and Childhood Stars” in my headline so anyone searching for information about this movie, or content relating to where the Nickelodeon stars are now would find this headline and article. This headline is very relevant now because of the new movie coming out and the current stir and discussion surrounding Dan Schneider and Nickelodeon on TikTok, Twitter, Instagram, and more (Examples below).
“Quiet on Set” Brings Light to the Dark Side of Your Favourite Nickelodeon Childhood Stars
For this headline, I wanted to touch on the nostalgic aspect of this documentary because it is about popular Nickelodeon childhood stars from TV shows in the early 2000s-2010s. I used the incentive “Your Favourite” to add personalization and make this headline all the more attention-grabbing. “Website personalization offers a way of presenting the right content at the right time and to the right audience.” (https://www.linkedin.com/pulse/website-personalization-why-matters-where-start-squiz/) and “Users now expect personalization in their online experiences.” and the words “Your Favourite” would make website visitors feel that this article was made for them and increase the opportunity for clicks. My ideal audience for this headline would be those who watched Nickelodeon as a kid and grew up watching these child stars who are coming out to speak against Dan Schneider and his crimes. I used the keywords “Quiet on Set, Nickelodeon, and Childhood Stars” in my headline so anyone searching for information about this movie, or content relating to where the Nickelodeon stars are now would find this headline and article. This headline is very relevant now because of the new movie coming out and the current stir and discussion surrounding Dan Schneider and Nickelodeon on TikTok, Twitter, Instagram, and more (Examples below).
(Left)TikTok Post explaining the new movie and showing the trailer – Comments include: “Our childhood is now a True Crime Doc”, “Liz Gillies (Child Actress from Victorious) saying she has been waiting 17 years for this gave me chills”, and others saying they have always questioned what happened to Amanda Bynes. Someone related this post to their childhood experiences and said they tried auditioning for the TV Show All That, proving this movie has an impact on anyone who watched or got involved with Nickelodeon.
(Right) An Instagram post announcing the new movie trailer and how the Nickelodeon Alumni are accusing Dan Schneider of creating a ‘toxic work environment’. The comments went crazy with different discussions about specific Nickelodeon stars (Amanda Bynes), and how Dan Schneider had an impact on her life and was the cause of her mental breakdown and social media silence. People were saying they wanted to be these stars when they were younger and can now relate this new movie to their feelings and experiences from childhood.
Go Behind the Scenes of ‘Quiet on Set’ to Uncover the Truth Behind Dan Schneider’s Nickelodeon Television Empire
This headline includes many key elements of a good headline. I used many actionable words and terms that would catch attention right away. The terms I chose to include are “Go Behind the Scenes and Uncover the Truth” to put the user in control and make them feel that they have the power to uncover the truth about Dan Schneider through reading more from this headline. I kept this headline short and just simply about the context of the article and the details of the movie so it was quick and concise to increase its readability and easy to scan. I included the keywords of the movie title, Dan Schneider, and Nickelodeon to increase this headline’s visibility and chances of being seen by relevant searches. I think this headline uniquely stands out very well because of its clear call to action of uncovering the truth behind Dan Schneider. Those who don’t know Dan, can still understand there is a mystery behind the Nickelodeon Television Empire and want to read more.